Research

Faculty Name Paper Title Journal Name Journal No Volume No Issue No Page No Publication Year Publisher Co-Auther Publish Date
PRIYA RATHI Challenge in rural marketing for FMCG sector International journal of Retailing & Rural Business Perspectives ISSN: 2279-0934 2 3 September, 2013
RENU SHARMA “ANALYSIS OF CSR ACTIVITIES BY PUBLIC AND PRIVATE COMPANIES IN INDIAN SCENARIO” September, 2010 BIT, Meerut Meerut
BINKEY SRIVASTAVA Branding by Celebrities – Vardaan or Shrap H.R. Journal of Management October 2008.
RENU SHARMA “MERGER & ACQUISITION – A CRITICAL TOOL FOR BUSINESS STRATEGY March,2012 DMSR
PRIYA RATHI Technological upgradation in banking sector: An assessment Globalisation and Economy 978-81-910022-7-0 1 2 june 2010
PRIYA RATHI A study of constraints of women entrepreneurs in India 4D International Journal of Management ISSN-2250 0669 4 2 JULY’14
PRIYA RATHI Analysis of Entrepreneurship Development in Small and Medium Scale Industry International journal on Journal of IT & Commerce ISSN2319 104x 3 3 JULY’14
RENU SHARMA impact of globalisation on the development of indian banking sector international journal of trade & global business perspectives 03 vol. 03 july-september, 2014 88-93 july-september, 2014 Pezzottaite Journals
RENU SHARMA impact of globalisation on the development of indian banking sector international journal of trade & global business perspectives ISSN: 2319-9059 vol. 03 july-september, 2014 88-93 july-september, 2014 Pezzottaite Journals
BINKEY SRIVASTAVA Success Rate of E-commerce in Indian Publishing Industry PTU journal of Management 5 2 July- Dec 08
BINKEY SRIVASTAVA A study on quality management in retail with special reference to big bazaar Srujan, 1 1 31-36 Jul-Dec 2011
PRIYA RATHI Impact of Organized Retailing on unorganized Sector Journal of IPM Meerut ISSN 0976 – 0873 Vol. 11 no. 1 January-June, 2010
PRIYA RATHI Fake Currency in Developing Indian Economy – An Assessment SAARANSH RKG Journal of Management ISSN 0975-4601 2 2 January, 2011
BINKEY SRIVASTAVA Food Retailing in India Modern Trends in Indian Retail Industry 21-26 January 2011
BINKEY SRIVASTAVA Change Management: A driving force for CRM Success SRUJAN 2250-1347 1 2 Jan-June. 2012
BINKEY SRIVASTAVA Future of Small Retailing – A Strategic Approach PRANJANA Journal of Management Awareness 11 1 Jan-Jun 2008
BINKEY SRIVASTAVA Role of Intangible Social Traits in Consumer Buying Decisions: A Comparative Study PTU journal of Management 6 1 Jan-Jun 09
BINKEY SRIVASTAVA The Implementation of RFID in Retail Industry PTU journal of Management 5 1 Jan- June 08
BINKEY SRIVASTAVA CRM - A Strategic or Tactical Mantra Synergy Journal of Management & IT 6 1 Jan 2008
RENU SHARMA “INTELLECTUAL PROPERTY RIGHTS: OPPORTUNITIES & EMERGING ISSUES” February, 2011 IAMR, Ghaziabad
BINKEY SRIVASTAVA Stalking – An alarming Cyber Threat to India E-journal SRUJAN 1 1 December 2010
POOJA PANDEY Role of educational institutions for shaping entrepreneurs MIMT ISBN:978-93-5156-339-6 23 2014 MIMT, Gr. Noida Gr. Noida 2014-03-01
AMIT KUMAR ARORA Negative Working Capital Can be A Positive Sign for the Success” – A Case Study of TVS Motor Company IJMMITCOM 2321-6700 2 2 63-69 2014 MIT Publications
MRINAL VERMA Below The Line: Marketing Communication Practices MIMT ISBN:978-93-5156-339-6 17 2014 MIMT,GNoida MIMT,GNoida 1st March,2014
MRINAL VERMA Factors Relating to Success of Malls Pezzottaite Journals International Journal of Retailing & Rural Buss Perspectives ISSN : 2790934 3 2 931-937 2014 Pezzottaite Journals
K. R. CHATURVEDI Identifying differences of the level of worry with GAD (Generalized Anxiety Disorder) based on Gender among Engineering Students using PSWQ (Pen State Worry Questionnaire) Indian Journal of Health and well being Vol. 5 3 371 – 374 2014
K. R. CHATURVEDI Roll of commitment as intensive motivation in promoting quality education. Scholars’ views International Journal of Media and Management Volume 3 1 36-43 2014
MRINAL VERMA Supply Chain Management- Incorporating The Business Development Shakti International Journal of Management ISSN:2319-5444 2 2 88-102 2014 Shakti International Journal of Management
K. R. CHATURVEDI Impact of Intrinsic Motivation on performance: A Literature Review International Journal of organization Behaviour & Management Perspectives Volume 3 4 1297-1306 2014
RANJU LAL (AS) Identifying Differences of the Level Of Worry with GAD (Generalized Anxiety Disorder) Based on Gender Among Engineering Students Using PSWQ (Penn State Worry Questionnaire) Indian Journal of Health & Wellbeing 5 3 371-374 2014
ALKA CHAUDHARY (AS) Communication Media: Modernization Tool for Women International Journal of Engineering and Management Research issn no:2250-0758 4 3 52-58 2014
ALKA CHAUDHARY (AS) Corruption: Causuative factors & remedies Samaj Vigyan Shodh Patrika (a half Yearly Research journal of Social Sciences) no.xxix 2 1 64-70 2014
VINAY OJHA SUCCESSION PLANNING 2013 GLA University 23/02/2013
AMIT KUMAR ARORA Corporate Social Responsibility: A Business Imperative The Management Accountant - Journal of ICAI 0972-3528 48 6 660-666 2013 ICAI
RANCHAY BHATEJA 1. “CSR: Creating New Resources For Business” Shakti International journal of Management, Research & development I II 54-66 2013 Shakti Publications
VINAY OJHA Contemporary Trends in HR Practices MDRF 2 3 2012 Excel Publications
BINKEY SRIVASTAVA Location Intelligence- A new strategic tool to Indian retailing International Journal Of Retailing & Rural Business Perspectives ISSN - 2279-0934 Vol 1 2 2012
BINKEY SRIVASTAVA Fast Food Consumption: Cause for Childhood Obesity SRUJAN 2250-1347 2 1 2012
ALKA CHAUDHARY (AS) Contemporary Significance of Values in Higher Education in the Era of Globalization Samaj Vigyan Shodh Patrika (a half Yearly Research journal of Social Sciences) XVII 1 April-September 2012 2012
K. R. CHATURVEDI Role of self-ethicacy in Intrinsic motivation & Academic Performance of teacher Synergy Vol. 10 2 63-71 2012
MRINAL VERMA Retailing in India: A Study of Current Trends and Future Perspectives with reference to Global Meltdown IAMR JOURNAL OF MANAGEMENT & ENTREPRENEURSHIP 1 1 2012 IAMR
MRINAL VERMA Impact of Technology to Indian rural market Humanities & Social Science ISSN No: 09757090 4 2 18-20 2012 Humanities & Social Science
PRIYA RATHI Impact of Liberalization on Small Scale Industries in India: An Empirical Study Liberalization and Small Scale Industries ISBN 978-93-80966-03-8 1 2011 Sunrise Publications
VINAY OJHA Knowledge Management Excel Special Issue 1 1 2011 Excel Publications PIMT 04/02/2011
BINKEY SRIVASTAVA A study on open discussion of HIV / Aids among secondary school students with their parents in NCR region of India. International Journal of Elixir Soc. Sci. 6029-6031 4 1 2011
MRINAL VERMA Green Marketing with special ref. to Malls JKB,Gurgaon ISBN: 978-81-909387-1-6 34 2011 JKB,Gurgaon JKB,Gurgaon 7th jan,2011
K. R. CHATURVEDI Emotional Intelligence & Leadership in Indian IT Industry :An Emprical Study. Accepted for publication SAARANSH- RKG Journal of Management Vol 3 1 66 -70 2011
MRINAL VERMA Role of Intrinsic Motivation in Developing Work Culture B-Shashtra-International Journal of Management ISSN:2229-2010 1 2 85 2011 B-Shashtra-International Journal of Management MERC,Pune March,2011
K. R. CHATURVEDI The Influence of Gender on Emotional Intelligence of Professionals in Indian IT Industry' Accepted for publication nternational Journal of Management Science Vol. 7 1 5-18 2011
VINAY OJHA Business Ethics and Corporate Governance GLOBUS 0975 – 721X 1 2 2011 GLOBUS PUBLICATIONS
MRINAL VERMA Business Ethics in Globalization era: A competitive advantage of Companies MIMT ISSN: 0973-7251 5 1 14-16 2011 MIMT,GNoida MIMT,GNoida
K. R. CHATURVEDI Predominant leadership styles vary at different levels in an organisational hierarchy International Journal of Management Science Vol. 6 1 87-103 2010
K. R. CHATURVEDI Retail Industry in India: Strategies, Threats & Opportunities 2010 MIMT, Greator Noida 6 August
K. R. CHATURVEDI Success of Malls 2010 SGRRITS Patel Nagar, Dehradun 18 September
K. R. CHATURVEDI Training-A Key Factor to work culture with special reference to Mall 2010 ITS Management & IT Institute Mohan Nagar, Ghaziabad 31 Oct.
PRIYA RATHI CSR-An outlook of Indian Companies Business Archives ISSN 0976-6758 2009 DBS delhi
K. R. CHATURVEDI Leadership styles and Indian ethics Apeejay Journal of Management Vol. 2 1 45-53 2008
BINKEY SRIVASTAVA A Study on Customer Satisfaction derived by the Mobile users in NCR JIM QUEST 1 2 2006
K. R. CHATURVEDI Subordiates Perception of Leadership styles and their work behaviour Psychology & Developing Societies Vol. 18 1 95 – 114 2006
K. R. CHATURVEDI Impact of leadership styles on work behaviour of subordinates Productivity Vol. 46 1 43-53 2005
K. R. CHATURVEDI Role of leadership in corporate restructuring 2005
K. R. CHATURVEDI Emerging trends in leadership: An overview Business Research ISSN Code 0972-2785 3-11 2003
K. R. CHATURVEDI Effective Leadership in current scinario 2003 APJ, Institute of Tech, Gr. Noida 27 March
PRIYA RATHI Consumer’s Behaviour towards Organised Retailing – with Special Reference to BIG BAZAAR GLOBUS – An International Journal of Management & IT ISSN: 0975-721X 1 2 Jan-Jun 2010
BINKEY SRIVASTAVA Knowledge Sharing in Professional Institutes – A Case Study E-journal - Indianjournal.com, Dec 2007
POOJA PANDEY Learning By Doing: Use of ICT in enhancing education in India IIT, Delhi 2011-04-01
POOJA PANDEY Role of Ethics in Business Functions KIET, Gzb 2011-09-17
POOJA PANDEY Impact of recession on HR & Leaders: An opportunity or threat ITS, Mohan Nagar 2010-10-31
POOJA PANDEY Search, Sieve, Scheme: An exploratory study of WLB of women professionals in Delhi/NCR for sustainable development IIT, Roorkee 2012-06-01
POOJA PANDEY Staying relevant- The evolution of HR Policies for global crisis DMSR, Nagpur 2012-03-22
RENU SHARMA “MICROFINANCE - A TOOL FOR RURAL UPLIFTMENT IN INDIA KIET, Ghaziabd
RENU SHARMA “LEVERAGING INTELLECTUAL PROPERTY FOR BUSINESS BENEFIT” G L Bajaj Institute of Management and Research, Greater Noida October 30, 2010.
RENU SHARMA “IS INSIDER TRADING ETHICAL IN CAPITAL MARKET” I.T.S – Institute of Management, Greater Noida January 20, 2012.
RENU SHARMA Micro Finance: A Driver of Growing Indian Economy Mangalmay Institutions, Greater Noida 1st March, 2014
RENU SHARMA Mewar Institute of Management, Vasundhara, Ghaziabad 31st May, 2014
VINAY OJHA Corporate governance and Business Ethics Prestige Institute of MANAGEMENT, Dewas 26/02/2010
VINAY OJHA Talent Management IIT, Roorkee 08/03/2013
VINAY OJHA Rural Marketing - its challenges KIET 18/08/2012
VINAY OJHA HR – Blue and Green pacific university, udaipur 13/04/2012
VINAY OJHA HR – Blue and Green pacific university, udaipur 13/04/2012
BINKEY SRIVASTAVA Impact of Economic Crisis on Global Value Chains in the Automotive Industry of Developing Countries Jamia Milia (Central University)New Delhi 2011-03-02
BINKEY SRIVASTAVA A Study on Shopper Perception and Response for Viral Marketing Communication Indian Institute of Management (IIM), Ahemdabad 2011-01-05
BINKEY SRIVASTAVA Virtual Reality – A New tool for Furniture Retailing JIMS, Ghaziabad 2010-02-06
BINKEY SRIVASTAVA Knowledge Sharing in Professional Institutes – A Case Study GLOGIFT with UPTU 2007-11-16
BINKEY SRIVASTAVA Role of SCM in Retail with Special reference to Shopping Malls INMANTEC, Ghaziabad 2006-11-06
BINKEY SRIVASTAVA Risk Aversion – A cultural dimension affecting Web shoppers Shopping decision IIM Ahemdabad 2015-01-07
BINKEY SRIVASTAVA Sustainable Development through Green Marketing: The industry Perspective IAMR, Ghaziabad 2012-11-03
BINKEY SRIVASTAVA Corporate Governance- the basis for increasing organization credibility & Profitability CAEHS, Meerut 2013-11-23
BINKEY SRIVASTAVA Change Management: An Ingredient to CRM Success DIT, Greater Noida. 2012-03-16
BINKEY SRIVASTAVA ICT as a Tool for Rural Development in India BLS, Ghaziabad 2010-04-16
BINKEY SRIVASTAVA A NGO Strategy for Success SIET, Ghaziabad 2010-03-27
BINKEY SRIVASTAVA Socio-Economic Dimensions of Global Meltdown with special reference to consumer Behavior LKGI, Ghaziabad 2009-12-06
BINKEY SRIVASTAVA Cyber Stalking – An Emerging threat in India MIET, Meerut 2008-03-07
BINKEY SRIVASTAVA Retail – Its Global Perspective ITS, Ghaziabad 2006-12-06
BINKEY SRIVASTAVA ICT as a Tool for Rural Development in India Chapter 11, Pg. 101 of book- Scope & Challenges of Rural Marketing in India, 101
BINKEY SRIVASTAVA Virtual Reality – A New tool for Furniture Retailing Chapter – 3 of Book – Computer System & Apllications
SHILPI (AS) Business Ethics: An Overview KIET, Ghaziabad 9/17/2011
MRINAL VERMA Dalit Women Empowerment Sri Varshney (PG)College, Aligarh 27th May, 2014
MRINAL VERMA Supply Chain Management & Value Propositions CMD, Modinagar 8th Feb, 2013
MRINAL VERMA Impact of Technology in Rural Area KIET,Gzb 18th Aug, 2012
MRINAL VERMA Ethics in Advertising & Promotion KIET,Gzb 17th Sept, 2011
MRINAL VERMA Redesigning SMEs Strategies for Future Growth IAMR,Gzb 5th Feb,2011
MRINAL VERMA Ethics in Business KIET,Gzb
ALKA CHAUDHARY (AS) Corruption: Causuative factors & remedies , Samaj Vigyan Shodh Patrika (a half Yearly Research journal of Social Sciences) no.xxix 2 1 64-70