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……….For
Satellite Radios Are Live And Kicking
"Good morning
London! This is your radio jockey (RJ) Simon, on your very own show
'Lejhoom', the very first song on our show would be “Aap jaisa
koi meri zindagee mein aaye”.
If you find it awkward, listening to Indian music on a radio station
in London, don't take it for a factual error, for satellite radios
are here to jazz up your life 24hrs a day, 7 days a week, 365 days
a year.
Satellite radios, something different from the FM radios, do not
have coverage limited to a particular city or territory. In 1992,
the US federal communication commission allotted a spectrum for
broadcasting of satellite based DARS (Digital Audio
Radio Services) and gave license to XM radios, Sirius radios and
Worldspace to launch satellite radios. The major requirement of
these radio systems are: ground repeaters, radio receivers and a
satellite, which are currently being served by two geosynchronous
satellites-Asiastar and Afristar- hovering 35.8
thousand Km over the equator. Each satellite transmits three signal
beams carrying over 50 channels via 1.5 Mhz, “L” band
covering approximately 14 million square km each. The broadcast
signals that are digital in nature are further uplinked through
a centralized hub or feeder link stations within global uplink beam.
The transmitted signals are received on ground by detachable antennas
and these receiver satellites are capable of receiving data at a
rate of 128 kbps in different formats. As the signals
are beamed directly, transmission occurs in all weather conditions
and due to the high baud rate, it is able to broadcast CD
quality transmission- that is crystal clear sound, (no
comparison with the existent local FM radios).
Amongst the three companies mentioned earlier, only Worldspace
has successfully launched its services in India with XM radios,
giving a thought to it. “India is some way ahead in
exploiting this technology and already boasts of its 55,000 subscribers
with a bouquet of around 30 channels”. Satellite
radio channels are available in many languages. There are free channels
and paid/coded channels with a monthly subscription of Rs 399. Strikingly
the Praser trade has maximum number of Indian music channels like:
Gandharv(Indian classical music), Farishta( old Hindi music), Lejhoom(bollywood).
BPL and Sahara following the same trend have made their biggest
investment into satellite radios with channels like indigo fm and
indigo fem.
BPL has come out with a multifunctional satellite radio receiver.
Also, JVC, Hitachi, Panasonic and Sanyo offer satellite radio receivers.
Another option of decoding is the PC card of worldspace, which converts
PC into receiver, taking into consideration that the PC has a broadband
connection. So, satellite download can be done in two ways: either
by using a receiver or a PC adapter that plugs directly into a computer
from a receiver data port.
The biggest drawback to this technology is its requirement of keeping
the antenna stationary. However XM radios have offered separate
adapter kits for cars. Even these being global, they do not provide
any local information. They are not cost effective yet, but as they
will gain popularity the prices are expected to drop.
'But can these drawbacks compete with the crystal clear
sound that these radios provide, NO!'
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