Faculty

Marketing

Dr. Binkey Srivastava is a Professor in the KIET School of Management at KIET Group of Institutions, Delhi-NCR, Ghaziabad. She has more than 20 years of experience in administration, teaching, research, and consultancy. Qualified as Doctorate in Marketing, certified Accredited Management Teacher of All India Management Association (AIMA), MCA & PGDM. Dr. Srivastava has published more than 90 papers in national and international journals, conferences/seminars, magazines of repute with Scopus and ESCI indexing and authored several books. She has received grants from certain government agencies and has been a consultant to few firms. She had several research scholars from various private and sate universities. She is an advisory member and reviewer of some national and international journals.

                  

• Binkey Srivastava (2019-20). A Study Of Shopping Behaviour Of School- Goers Youth Towards E-Tailing Preferences. International Journal Of Management Studies. ISSN:2249-0302
• Binkey Srivastava (2019-20). Fast Food Marketing And Children’s Fast Food Consumption: A Trigger To Childhood Obesity. Indian Journal Of Public Health Research & Development SCOPUS Indexed And UGC CARE (A) Listed. ISSN:0976-5506
• Binkey Srivastava (2019-20). Consumer Buying Pattern Of Processed Food Products In National Capital Region Of India. International Journal Of Recent Technology And Engineering, SCOPUS Indexed. ISSN:2277-3878
• Binkey Srivastava Amit Arora (2019-20). A Case Study on Toyota and Suzuki Cross-Badging Models - Vardan or Shrap!. PBR – International Journal of Management (ESCI Indexed). ISSN:0974-438X
• Binkey Srivastava (2018-19). Recent Trends And Effectiveness Of Managers Of Organized Retail Industry In NCR. International Journal Of Research In Engineering, IT And Social Sciences. ISSN:2250-0588
• BINKEY SRIVASTAVA (2016-17). A study on managerial effectiveness and job satisfaction of the employees of organized retail sector. Pranjana – The Journal of Management Awareness. ISSN:0971-9997
• BINKEY SRIVASTAVA (2015-16). Electronic versus Print Newspaper: An Indian Readers Approach. BVIMR Management Edge. ISSN:0976-0431

• BINKEY SRIVASTAVA. The Changing Role of Consumer Emotions in Brand Motivation (Impact of Dynamic Promotional Methods in. Conference on Brand Management.. ISBN:978-1-78635-411-2
• DEEPA. INFLUENCE OF DEMONETIZATION OVER PRADHAN MANTRI JAN DHAN YOJNA ACCOUNTS (PMJDY): A STUDY WITH SPECIA. . ISBN:
• BINKEY SRIVASTAVA. The Changing Role of Consumer Emotions in Brand Motivation (Impact of Dynamic Promotional Methods in. . ISBN:978-1-78635-411-2
• BINKEY SRIVASTAVA. Risk Aversion-A cultural dimension affecting Web shoppers Shopping decision. . ISBN:
• BINKEY SRIVASTAVA. Impact of Economic Crisis on Global Value Chains in the Automotive Industry of Developing Countries. . ISBN:
• BINKEY SRIVASTAVA. Strategies For Enhancing Competitiveness Of Small Textile Manufacturing Units In Pilkhuwa Region Of. . ISBN:
• BINKEY SRIVASTAVA. A Study on Shopper Perception and Response for Viral Marketing Communication. . ISBN:
• BINKEY SRIVASTAVA. RECENT TRENDS AND EFFECTIVENESS OF MANAGERS OF ORGANIZED RETAIL INDUSTRY IN NCR. . ISBN:

• AKTU, Lukhnow (2), Mewar University, Rajasthan (4)
• Mewar University, Rajasthan

Email Id: binkey.srivastava@kiet.edu

 https://www.linkedin.com/in/binkey-srivastava-a1840241/