Binkey Srivastava is a Professor, Head (Alumni Engagement Cell) & Addl. Head (School of Management), KIET School of Management, Ghaziabad. She has more than 20 years of experience in teaching, research and consultancy. Qualified as Doctorate in Marketing, Accredited Management Teacher, AIMA, Masters in Computer Application and Post Graduate in Business Administration. Dr. Binkey has been guiding several scholars. She has published and presented more than 90 research papers in international and national journals, magazines and conferences proceedings. She has chaired various technical sessions of International and National conferences. Has authored few books, monographs and developed case studies. She is an advisory member and reviewer to some International and National journals. She is also the recipient of research grants from government agencies and has been advising few private sector firms. As an administrator she is part of various committees and sub-committees such as University Examination & Evaluation Committees, NBA Committees, NAAC Quality Assurance and Enhancement committee. She has conducted and coordinated various FDPs, MDPs, Conferences, Webinars, Workshops, etc.