Dr. Binkey Srivastava is a Professor in the KIET School of Management at KIET Group of Institutions, Delhi-NCR, Ghaziabad. She has more than 20 years of experience in administration, teaching, research, and consultancy. Qualified as Doctorate in Marketing, certified Accredited Management Teacher of All India Management Association (AIMA), MCA & PGDM. Dr. Srivastava has published more than 90 papers in national and international journals, conferences/seminars, magazines of repute with Scopus and ESCI indexing and authored several books. She has received grants from certain government agencies and has been a consultant to few firms. She had several research scholars from various private and sate universities. She is an advisory member and reviewer of some national and international journals.